As a graphic designer, the article "How to Ruin a Great Design" by Alice Rawsthorn speaks to me in such a way that I see these small details in the designs and I wonder "How could they have messed that up"? Then it made me go back through my old portfolio from high school. After browsing my portfolio I realized some of my past mistakes in all my designs (None are perfect), but I see where things didn't fit, where type looked out of place, or where a color just hurt the eyes.
I think some graphic designers gets too excited or lazy about a design that it shows in their design. Some just need the design done and others think they can change a established company or franchise.
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